I’m a huge advocate of content marketing—that is, using social media, email, the Internet and other resources to push out content you’ve created and position yourself as an authority in your field to a target audience of prospective clients and referral sources. In...
Recently, a client asked me how I overcame one of the worst periods of my life more than a decade ago, when I battled anxiety and depression so severe that, some days, it took all my energy to get out of bed. At times, leaving the house and interacting with people...
One of the biggest mistakes I’ve seen attorneys and other solo professionals, coaches and consultants make is confusing their purpose of an initial consultation with their prospective client’s purpose.The prospective client’s purpose during an initial consultation is...
Have you ever had an experience like this? You are working on a big trial or project. So many people are in and out of your office, you might as well install a revolving door. The phone is ringing. Email is pinging. Clients are calling—some are bitching, some are...
I’m sure you’ve heard it more than once: clients hire people they “know, like and trust.” What if I told you, though, that there’s a “know, like, trust” trump card? And when your competition throws this baby down, all bets are off. Can you guess what it is? Would you...
How many times have you blocked off time and spent the day creating a plan, sure this time you would achieve your highest goals with total ease, because your plan was awesome, only to realize a few months later you were completely off track? What happened to that plan...
