Unsure how to market your practice? If you are a solo, service-based professional, like an attorney, medical practitioner or consultant, struggling to attract enough clients to create the revenue you desire, and you aren’t at the point yet where you are comfortable...
WE ALL LOVE TO DO IT. It’s human nature. We love to play judge and jury to others’ faults. “Did you see her outfit? She must have one of those false-reflecting mirrors.” “It’s great that she’s doing videos, but I wouldn’t have picked that subject. Who does she think...
FOR SOLOS AND SMALL LAW PRACTICES, social media is an unbeatable marketing tool. It is low-cost, low-barrier-to-entry, one-to-many and versatile. Plus, it allows you to directly target your exact ideal client sans middleman unlike traditional forms of marketing such...
THIS WEEKEND, while teaching at my Indispensable Trusted Advisor Insiders’ Conference in Florida, I spoke with a group of women solos who are in the process of transforming into CEOs of their own high-impact, high-revenue-generating firms about the importance of...
MANY ATTORNEYS CONSIDER serving on a government or philanthropic board as an opportunity to both give back to the community and to make important connections to help grow their law practices. If you are considering board service as part of your strategic practice...
BLOGS ARE TERRIFIC marketing tools for attorneys because they position you as a credible authority in your area of practice, drive traffic to your website (if you share them on social), and organically increase your best keywords which optimizes your sites for search...
