I’m Davina Frederick

I love my life. Most days, I wake up when my body signals it has had enough sleep, instead of being startled awake by the clamor of an alarm. I enjoy my morning meditation, followed by a leisurely breakfast and spending time playing with my two puppies before settling into my home office, which is equipped with all my favorite tech toys and tools.

On my creative or “admin” days, I get to write, which I absolutely love. On client days, I get to spend all day video conferencing with some of the most intelligent, interesting (and hilarious) women you’d ever want to meet, helping them create the businesses and lives of their dreams.

Most evenings I enjoy long walks in the warm Florida twilight or a fun workout, spending time with my husband (and those puppies, again) and, sometimes, savoring dinner and drinks with dear friends. I fall asleep happy, content, usually after reading a chapter or two of a good book.

On my creative or “admin” days, I get to write, which I absolutely love. On client days, I get to spend all day video conferencing with some of the most intelligent, interesting (and hilarious) women you’d ever want to meet, helping them create the businesses and lives of their dreams.

Most evenings I enjoy long walks in the warm Florida twilight or a fun workout, spending time with my husband (and those puppies, again) and, sometimes, savoring dinner and drinks with dear friends. I fall asleep happy, content, usually after reading a chapter or two of a good book.

But it wasn’t always like this.

About nine years ago, I was beaten down, bankrupt and on the brink of divorce. The pressure of financial and marital failures caused me to spiral into a deep and paralyzing depression. I don’t think a day passed when I didn’t cry or feel like a crazy person.

Mostly, though, I beat myself up. A lot. For not being perfect or even good enough. For not having the ability to make others happy. For not being able to fix” the situation or the people I loved.

Eventually, when I couldn’t bear the burden of the blame and the shame anymore, I took a deep breath (lots of them, in fact) and I started working on the one person whose thoughts and behaviors I could change: me.

About nine years ago, I was beaten down, bankrupt and on the brink of divorce. The pressure of financial and marital failures caused me to spiral into a deep and paralyzing depression. I don’t think a day passed when I didn’t cry or feel like a crazy person.

Mostly, though, I beat myself up. A lot. For not being perfect or even good enough. For not having the ability to make others happy. For not being able to fix” the situation or the people I loved.

Eventually, when I couldn’t bear the burden of the blame and the shame anymore, I took a deep breath (lots of them, in fact) and I started working on the one person whose thoughts and behaviors I could change: me.

It’s been a long journey from there to creating this life I love so much, one that’s involved not only thousands of dollars, but thousands of hours invested in learning new skills, building a new business virtual-brick-by-virtual-brick, and in my own personal growth and development.

It’s a journey I did not walk alone.

So many people have supported me along the way, including therapists, mentors, advisors, coaches, friends and family.

Some I paid handsomely, and some not a dime. Some provided unmatched support and insight, and some lessons and contrast.

All contributed to the person I am today and for that I am eternally grateful because I truly, deeply love myself—something I would not have said just a few years ago.

In fact, when I look back on that dark time, I am filled with nothing but a warm sense of gratitude.
Without it, I might never have discovered my true purpose: to help other women who desire my help to gain—or regain—their lost confidence; to stop buying into the stories they tell themselves that keep them playing small; and to help them finally create a life and business of their design, instead of one based on a script written by their parents, their spouse, society,” or anybody and everybody else.
In fact, when I look back on that dark time, I am filled with nothing but a warm sense of gratitude.
Without it, I might never have discovered my true purpose: to help other women who desire my help to gain—or regain—their lost confidence; to stop buying into the stories they tell themselves that keep them playing small; and to help them finally create a life and business of their design, instead of one based on a script written by their parents, their spouse, society,” or anybody and everybody else.
Virginia Woolf once wrote:

“A woman must have money and a room of her own if she is to write fiction.”

In that same vein, it is my belief that every modern woman must develop the skills and ability to create—and recreate, if necessary—her own money, and a voice of her own, if she is to truly be free.

For the past five years, I’ve worked with my clients, mostly solo women entrepreneurs in high-trust, fiduciary positions such as attorneys, medical professionals, consultants, coaches and agents, to help them grow from Solos to the CEOs of their own multi-six- or seven-figure revenue-generating practices.

Beyond that, though, my goal is to help each of my clients to create a business that supports her life, to get crystal clear on what financial freedom” means to her, personally, so we can co-create a step-by-step plan to help her achieve it.

Your life, your business and your perfect day is not about me or anyone else. It’s about you, and your vision. If I can guide you on this part of your journey—be your Sherpa for a time—to help make the path clearer, smoother, easier, I’d love to help.
If your goal is to relish each day of your life, free of financial worry and full of joy, I invite you to join me for a virtual coffee to discuss how I may be able to help you achieve your goals.
Warmly,

Davina

THE OFFICIAL VERSION

DAVINA FREDERICK, ESQ. is a Florida-licensed attorney, business growth strategist and marketing consultant who, through her company D. Frederick Media and Marketing, works with other attorneys, medical and health professionals, coaches, agents and consultants to help them transform from Solos to CEOs of their own thriving, high-revenue-generating firms.

Prior to becoming an attorney, Davina worked for more than 15 years as a marketer of professional service businesses. She opened her own law practice fresh out of law school and grew it into a successful law firm.

All told, she has more than 25 years of experience in professional service-business marketing, including as the marketing director for Central Florida’s largest law firm, and as the lead copywriter, publications editor and director of the Affinity Publications Division for an award-winning advertising and marketing agency with clients throughout North America, and as the Vice President of a leading computer technology company  servicing  clients throughout the Southeastern United States.

Davina believes, even in a global, commoditized economy, there’s a demand for high-touch, high-value service providers and trusted relationships with expert professionals. She teaches her clients how to identify their ideal clients, create a unique brand and message, and position themselves as Indispensable Trusted Advisors clients will clamor to hire again and again.

She also guides her clients in leveraging the power of the internet and social media marketing to expand their reach and their impact, accelerate revenues, and increase profits.

In addition to working 1:1 with private clients to develop and implement strategic, custom practice growth plans—including all seven skills needed to become the CEO of a burgeoning business—Davina writes, publishes and speaks on these topics.

Through this work, she’s built a diverse, inclusive and active community of other driven leaders whose burning desire is to expand their impact in their communities and throughout the world, and to create leading-edge, profitable businesses.

Ready for real results?

If you’re ready for real results and are willing to invest to get them, then it’s time to make the first big decision and to take action on it. It is time ask for help.

Take a minute to complete our practice growth assessment form, submit it, and schedule a complimentary virtual consultation to discuss your particular goals.