Unsure how to market your practice? If you are a solo, service-based professional, like an attorney, medical practitioner or consultant, struggling to attract enough clients to create the revenue you desire, and you aren’t at the point yet where you are comfortable investing in paid marketing services, here’s a low-cost system you can use to start generating referrals for your practice fairly quickly.
Follow this countdown system as prescribed for at least 90 days and track your results. Of course, more engagement is encouraged — but not necessary. The objective is consistency.
Six Social Media Posts Per Week
Post once a day, six days a week. Pick the platform where your ideal clients are most likely to hang out and engage them there. For example, if you’re targeting women in their 40s and 50s, check out Facebook. If you’re targeting men of the same age, you might find them on LinkedIn. If you’re looking for women in their 30s and 40s, go for Instagram.
Be sure to create posts that are engaging, focus on the types of problems you solve for them and ask questions. The purpose is to start a conversation with your prospective clients so you can learn more about them, and they can learn more about you.
Five Referral Partner Conversations Per Month
Referral partners are those folks who share a common interest in the same ideal clients. The best way to cultivate these relationships is to make a list of other types of professionals who might also work with your ideal clients. For example, if you are a divorce attorney, you might include therapists on your list, financial advisors and estate planning attorneys.
For the complete plan, read my article on Forbes.